Result
91% increase in monthly trial bookings
DM-to-Booking Conversion
12%
23%
Unanswered DMs Per Week
40+
0
Monthly Trial Bookings (Social)
18
52
Staff Time on Manual Messaging
12 hrs/week
1.5 hrs/week
Revenue From One Broadcast
₹1.1 Lakh in 48 hours
The studio was losing 20–30 potential bookings a month purely from slow response times. 60–80 DMs came in every week but sat unanswered for 6–12 hours. Staff spent 12 hours a week just managing messages — time that should have been spent with clients.
The studio deployed Salezap to automate the full inquiry-to-booking journey. A 24/7 chatbot responded instantly on both WhatsApp and Instagram DMs. Automated follow-up sequences nurtured leads who showed interest but didn't book. Monthly broadcasts to 900 past clients drove repeat business. A unified inbox gave the team one view of all conversations.
Unanswered DMs: 40+ → 0. DM-to-booking conversion: 12% → 23%. Monthly trial bookings from social: 18 → 52 (91% increase). Staff time on manual messaging: 12 hrs/week → 1.5 hrs/week. One broadcast generated ₹1.1 Lakh in workshop registrations in 48 hours.
Our front desk was drowning in DMs. Now the chatbot handles all of it and our team actually focuses on the people in the studio.
— Studio Manager, Wellness Studio (Confidential)
About the client
Industry
Health & Wellness
Location
South India
Challenge
60–80 Instagram DMs a week going unanswered for 6–12 hours — losing bookings to competitors
Features used
Selling a self-published book online at scale without a team or ad budget
Read story7 tools, ₹92K/month in software costs, and 18 hrs/person/week lost to context-switching across 14 clients
Read storyManual copy-paste broadcasts before every launch taking a full day — with 30–40 lost orders from slow DM responses
Read storyJoin 150+ businesses automating their sales with SaleZap.