Result
₹8.4 Lakh in 72-hour launch
Launch Revenue
₹8.4 Lakh72 hours
WhatsApp Broadcast Open Rate
62%
DM Conversations Opened
3.2x vs previous launch
Broadcast Send Time
8 minutes (was a full day)
Collection Sold Out
4 days ahead of forecast
Every collection launch followed the same exhausting ritual: copy-pasting the same message to 800+ contacts one by one, then trying to reply to 200+ DMs before customers lost interest. The founder estimated 30–40 orders were lost every launch just from delayed responses.
Before the Navratri 2024 launch, the brand set up Salezap in one evening. Segmented WhatsApp broadcasts reached 1,200 contacts in 8 minutes. Instagram comment automation sent personalized DMs in under 30 seconds. Lead scoring automatically tagged Hot leads for personal follow-up.
₹8.4 Lakh in launch revenue within 72 hours. 62% WhatsApp broadcast open rate. 3.2x more DM conversations than the previous launch. Collection sold out 4 days ahead of forecast.
I used to dread launch days. Now I schedule everything the night before and wake up to orders.
— Founder, Jewelry Brand (Confidential)
About the client
Industry
Fashion Jewelry
Location
Western India
Challenge
Manual copy-paste broadcasts before every launch taking a full day — with 30–40 lost orders from slow DM responses
Features used
Selling a self-published book online at scale without a team or ad budget
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Read storyJoin 150+ businesses automating their sales with SaleZap.