Result
3x more site visits booked per month
Lead Response Time
4.5 hours avg
Under 90 seconds
Lead Qualification Rate
~11% manual
78% automated
Monthly Site Visits Booked
14
43
Cost Per Qualified Lead
₹2,200
₹740
The firm was spending heavily on social media ads for a new residential project but couldn't keep up with leads. Average first response time: 4.5 hours. Of leads that came in, only 11% were ever contacted within a meaningful window. The rest went cold.
The firm deployed Salezap as an instant first responder. A chatbot greeted every lead within seconds with 5 qualification questions. Leads were automatically routed by budget segment. Hot lead alerts notified assigned agents in real time. A full CRM pipeline tracked every lead from first contact to close.
Lead response time dropped to under 90 seconds. Qualification rate jumped from 11% to 78%. Monthly site visits booked tripled from 14 to 43. Cost per qualified lead dropped from ₹2,200 to ₹740.
We were spending lakhs on ads and losing most of the leads in the first hour. Salezap fixed the part our ad agency couldn't.
— Sales Head, Real Estate Firm (Confidential)
About the client
Industry
Real Estate
Location
Western India
Challenge
89% of Facebook and Instagram ad leads going unanswered within the critical first hour
Features used
Selling a self-published book online at scale without a team or ad budget
Read story7 tools, ₹92K/month in software costs, and 18 hrs/person/week lost to context-switching across 14 clients
Read story60–80 Instagram DMs a week going unanswered for 6–12 hours — losing bookings to competitors
Read storyJoin 150+ businesses automating their sales with SaleZap.